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Type : Journal Paper
Title: Impact of Advertising and Other promos on Buying Behaviour and Brand Preference of Motor Bikes- A Study of Rural – Urban Consumer Matrix
Journal Name: Business Perspective
Authors: Chimun Kumar Nath
Broad Area: Commerce and Management Science
Sub Areas: Advertising
Publication Year: 2006
Peer reviewed : yes
Volume: 8
Page No.: 83-90
ISSN: 9272-7612
Keywords: Advertising,Rural Urban Consumer Matrix