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Type : Journal Paper
Title: Behaviour of Customers in Retail Store Environment- An Empirical Study
Journal Name: VILAKSHAN
Authors: Chimun Kumar Nath
Broad Area: Commerce and Management Science
Sub Areas: Customer's psychology
Publication Year: 2009
Peer reviewed : yes
Volume: 6
ISSUE: 2
Page No.: 63-74
ISSN: 0973-1954
Web Link: www.ximb.ac.in
Keywords: Customer's behaviour,retail store