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Type : Journal Paper
Title: The Value of Colleague as Customers: A Marketing Approach
Journal Name: The IAMS Journal of Business Spactrum
Authors: Chimun Kumar Nath
Broad Area: Commerce and Management Science
Sub Areas: Internal Marketing Relations
Publication Year: 2010
Peer reviewed : yes
Volume: 3
ISSUE: 2
Page No.: 53-62
ISSN: 0974-8016
Web Link: www.iasms.in
Keywords: Customer,HR,Collegue Behaviour