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Type : Journal Paper
Title: Brand Preference of Consumers for Consumer Durable Products- A Literature Review
Journal Name: Brand Preference of Consumers for Consumer Durable Products- A Literature Review December, 2013 Dehing- Pulse of Survival
Authors: Subhadeep Chakraborty
Broad Area: Commerce and Management Science
Sub Areas: Brand Management
Publication Year: 2013
Peer reviewed : yes
Volume: 4
Page No.: 100-107
ISSN: 2320-785X
Keywords: Brand Preference,Consumer Durables